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CREATIVE DIRECTOR

CONTRACT
JUNE 2025-PRESENT

Following the successful launch of Amazon’s first-ever pan-Amazon sponsorship initiative, the program evolved into a permanent, dedicated offering.

Appointed Creative Director as the team formalized, defining the creative vision and establishing how sponsorship storytelling translates cohesively across Amazon’s ecosystem.

Lead creative direction across Amazon.com, FireTV, Amazon Live, social, OOH, and experiential environments. Establish creative systems and standards enabling the program to scale, translating complex brand partnerships into cohesive, customer-facing experiences at enterprise scale.

Serve as senior creative lead in partner-facing engagements, shaping creative direction with global brand and executive stakeholders.

Scope

Creative Director for Amazon’s Sponsorship program
Creative leadership across Amazon.com, FireTV, Amazon Live, social, and experiential
Co-branded campaign storytelling and integrated retail experiences
Development of scalable creative systems supporting program expansion

Platform Leadership

Established the creative foundation for Amazon’s unified sponsorship offering
Defined frameworks enabling consistent execution across surfaces and markets
Partnered with product, marketing, and executive leadership to shape program direction
Translated complex sponsorship integrations into cohesive customer experiences
Represent creative direction in partner and executive-level engagements

Impact

Contributed to the successful launch of Amazon’s first unified sponsorship model
Program success led to the creation of a permanent, dedicated Sponsorship team
Established creative standards supporting continued expansion and scalability

Leadership

Appointed Creative Director within newly formed Sponsorship team
Lead creative direction for a high-priority enterprise initiative
Built creative infrastructure supporting long-term program growth

suzy weber

Campaigns & Systems