NORDSTROM

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SR. ART DIRECTOR

Led editorial creative direction for Nordstrom.com, shaping storytelling across women's, men's, kids, and performance categories — spanning campaigns, lookbooks, and digital features for core and Young Customer segments.

Oversaw concept through delivery across static, motion, and video while establishing creative standards that strengthened brand relevance and partner engagement.

Scope

Editorial creative direction for Nordstrom.com digital storytelling
Campaigns, lookbooks, social content, and editorial features
Concept development, casting, art direction, and post-production
Collaboration across merchandising, marketing, and UX

Brand & Partner Leadership

Directed creative for luxury and contemporary partners across categories, including Burberry, Marc Jacobs, Tory Burch, Theory, A.P.C., and Topshop, among others
Introduced new casting standards expanding representation and influencing partner creative direction
Delivered imagery and campaigns adopted across partner brand platforms

Impact

Redefined the Young Customer platform through industry-forward casting and digital storytelling, elevating its cultural relevance
Improved creative consistency across high-volume editorial production
Strengthened partner relationships that led to broader creative adoption across their platforms

Leadership

Built and directed production teams across NYC, LA, and Miami
Established editorial workflows supporting speed, quality, and growth
Mentored multidisciplinary creative teams
Helped define Nordstrom's digital editorial standards

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Campaigns & Capabilities

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Campaigns & Capabilities

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